RingCentral's Phone, Fax Services Boost Business for Reservations, Sales Firm
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Being in the reservation and sales services business requires a top-notch communication system. Especially when it comes to phone and fax technology.
Being in the reservation and sales services business requires a top-notch communication system. Especially when it comes to phone and fax technology.
When ITS Magellan Services, a company that offers reservation and sales services to more than 700 independent hotels in about 30 countries, needed to streamline its operation, it turned to RingCentral, a San Mateo, Calif.-based provider of Internet phone systems for small businesses.
The company, which has five employees in the United States, one in Italy and three in South America, needed a way to separate the calls it received from hotels, which often have questions about software, and the calls it received from consumers looking to book a room. The company was challenged with sending the calls to the appropriate person.
“Our phone line provider could not give us the services that we wanted—caller attendant, voicemail, e-mail to fax and fax to e-mail—without buying an enormously expensive phone system for $20,000, $30,000 [or] $40,000 and we just didn’t want to do that,” Ed Brill, ITS Magellan’s president, said. “So I did some research, foundRingCentral and we tried it.”
RingCentral officials helped ITS Magellan Services set up separate extensions for each function, including new reservations, hotel support and sales. For example, calls for new reservations now are routed to the company’s Fort Lauderdale offices, while accounting, sales and business development are sent to New York.
In addition, RingCentral’s Internet faxing services help ITS Magellan address high volume of incoming faxes.
“Before, we had paper city,” Brill said. “You hoped nobody would light a cigarette for fear of fire, but the faxes now come as e-mails. We can receive faxes and forward them immediately to the local office that is responsible for that function.
Brill said RingCentral’s fax service has dramatically decreased the need to print material – helping the company to go green - and has helped the firm keep up with its correspondence in a timely way. RingCentral’sInternet fax capability reduces waste of paper and delivers the fax no matter where the person is.
“RingCentral is really a good solution for us because it gave us all the services, all the bells and whistles you would get from a big phone company and a big phone system but without the investment,” Brill said. “It’s working beautifully and we keep adding more services on every month. We’re not the largest account with RingCentral, but we are probably one of the most satisfied.”
